SEO and GEO
Some of your customers no longer type a phrase into a search box. They ask ChatGPT or Perplexity for a recommendation. Those are two different channels and they need two different things. I work on both.
I want an audit of my siteAudit: 7–10 working days. On ongoing work, technical effects land after 4–8 weeks and traffic grows noticeably from the third month.
GEO, or generative engine optimisation, means preparing content so language models cite your business when answering users' questions. It works differently from SEO: what counts is an unambiguous, specific answer at the start of a section, named facts, numbers, and consistent company data across the web. A model does not click links or weigh their authority — it looks for a passage worth quoting.
The first effects of technical work usually show after 4–8 weeks, because that is how long Google needs to reprocess the site. Real movement on competitive phrases takes 3–6 months. Anyone promising first place in a month is either guessing or targeting a phrase nobody searches for.
I do not buy links from farms, generate dozens of near-identical pages for every nearby town, or stuff text with keywords. That worked a decade ago; today it ends in a penalty that is hard to recover from. I would rather ship fewer pages with real value than a hundred that do damage.
Analytics cookies
I use Google Analytics to see which content is useful. No tracking scripts run without your consent. Essential cookies always work, because the site will not function without them. Details in the privacy policy