Google Map Pack: how to appear in local search results
Get into the Google Map Pack and win local customers by verifying your Business Profile, keeping your name, address and phone consistent, and collecting reviews.
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Blog
Blog: guides, prices and answers to specific questions.
Guides on websites, web apps and automation for businesses, plus answers to the questions people ask before they choose who to hire.
Latest articles
Fast website: why it matters and how to test it
A fast website increases conversions and lowers costs. In 30 minutes you can check your score in PageSpeed Insights, optimise images and assess your hosting.
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Questions and answers
Questions and answers
Prices, timelines, technology choices, and whether a thing is worth doing at all. Concrete numbers instead of vague ranges.
How much does a website cost for a small business?
A brochure site usually runs 2,500–6,000 PLN, and a multi-page site with SEO 5,000–15,000 PLN. The price is driven by the number of unique page layouts, not the number of pages.
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WordPress or a custom-coded site?
WordPress makes sense when you publish content often and the budget is under about three thousand zloty. Custom code wins when load speed matters and the site has to run for years without your attention.
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How long does it take to build a website?
A one-page site takes 2–3 weeks, a multi-page site 4–8 weeks. The most common cause of delay is not code, it is waiting for content from the client.
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Is automation worth it for a small business?
Multiply three numbers: how many times a month someone runs the process, how many minutes one run takes, and what an hour of that person costs. If the payback comes out under six months it is usually worth it. Over twelve, I advise against it.
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What is GEO and will AI replace SEO?
GEO is optimising content for answers generated by language models. It does not replace SEO, because those models draw on the same web index, but it rewards a different format: a direct answer in the first two sentences instead of a run-up.
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